Empowering artists with a digital Stamp Store: Lettre’s Artist Program
As we roll out update 1.3.0 and officially launch the Stamp Store inside the Lettre Post Office, it's the perfect moment to delve into the mechanics of our artist program. This initiative isn't just a platform; it's a dynamic partnership designed to evolve. We're committed to adapting our strategies and policies to best serve the artists we collaborate with, learning alongside them to create a mutually beneficial ecosystem.
The Royalty Model
At the heart of our artist program is a robust royalty model. Artists receive ongoing royalties for every pack sold. This arrangement isn't just for a limited time; as long as their stamps are actively listed and available for purchase in the Stamp Store, artists continue to earn from their creations. This model ensures that artists are fairly compensated for their creativity and hard work, making it a sustainable source of income.
Expanding Distribution
Our platform is growing swiftly and organically on the Apple iPad, with over 600 active users already from all around the world. By featuring artists on the Stamp Store, we aim to significantly broaden their audience, expanding into user bases in North America, Europe and Australasia. The exposure artists gain by being part of our platform is invaluable, not only for selling their current work but also for building a fanbase that follows their future projects, wherever they may be based.
Marketing Support: A Two-Way Street
We believe in supporting our artists beyond just listing their stamps on our platform. Marketing is a two-way street. Therefore, we engage in collaborative promotions via Instagram and other social media platforms, enhancing store visibility and artist exposure. This strategy is designed to boost the profiles of our artists and draw more attention to the Stamp Store and Post Office, creating a cycle of engagement and sales.
Global Reach
Our platform offers artists a global stage. The digital nature of the Stamp Store allows artists to reach audiences worldwide without the logistical limitations and costs associated with physical distribution. This global reach is not only great for sales but also for artists looking to expand their presence and influence internationally.
Limited Editions: Creating Exclusivity
We introduce an element of exclusivity through limited quantities and limited-time availability of stamps. This approach not only helps in maintaining the value of the stamps but also creates a sense of urgency among buyers, which can drive quick sales. Artists can decide on the quantity of their stamp packs, allowing them to control the rarity and exclusivity of their artwork.
Flexible Quantities
Understanding that each artist has different goals and capacities, our platform offers flexibility in terms of the quantities of stamps produced. Artists can choose to release limited editions or opt for larger runs depending on their strategy and size of their fanbases. This flexibility ensures that artists of all scales can participate and benefit from our ecosystem.
Continuous Evolution
The Stamp Store artist program is not static; it is designed to adapt and improve continuously. We actively seek feedback from our artists and customers to refine our approach, ensuring that we address the evolving needs of the artistic community and enhance the platform's effectiveness.
Artist Hub
We have laid out some of the basics on this spin-off website — https://cheetheellc.mmm.page/artisthub — go check it out if you’re an artist and want to work with us!
In conclusion, the Stamp Store artist program is built on principles of fairness, support, and collaboration. By offering a lucrative royalty model, broad distribution, robust marketing support, and global reach, we aim to not only attract talented artists but also provide them with a platform where they can thrive and impact a global audience.
